{ "id": "Fd1EyPbZt1PQPO7q", "name": "01 · AI Lead Qualifier · webhook → AI score → Google Sheets + hot-lead alerts", "nodes": [ { "parameters": { "content": "## 🎯 AI Lead Qualifier\nEvery form submission is cleaned, scored 0–100 by AI against **your** ideal-customer rules, logged to Google Sheets, and **hot leads** trigger an instant Slack + email alert.\n\n**Works with:** any form that can POST JSON to a webhook (Typeform, Tally, Jotform, Webflow, WordPress/Elementor, custom site).\n\n### Setup checklist\n1. Credentials: **OpenAI**, **Google Sheets**, **Slack**, **Gmail** (delete Slack or Gmail if you only want one).\n2. **Log Lead to Sheet** → paste your Sheet ID. Tab name `Leads`, header row: leadId, receivedAt, name, email, company, website, role, budget, timeline, source, score, tier, intent, summary, fitReasons, redFlags, nextStep, aiStatus, message\n3. **AI Qualify Lead** → edit the *Ideal customer* lines in the system message.\n4. Slack channel + alert email (nodes marked SET ME).\n5. Point your form at the **Production URL** of *Lead Webhook*, send a test, then **Publish** (n8n 2.x) or toggle **Active** (1.x).\n\n### Error handling\nAI step retries 3×; if it still fails the lead is logged with tier `review` (never lost). Set *Settings › Error workflow* to the shared Error Handler.", "height": 700, "width": 520, "color": 5 }, "id": "46047c6b-6995-4864-ad50-0d10cfb2d588", "name": "Sticky: Overview", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ -620, 40 ] }, { "parameters": { "content": "### 1 · Intake + validation\nAccepts the form POST, maps common field names (name/email/company/message…), and rejects bad submissions with a clear **400** response. Valid leads get an immediate **200** reply so your form never waits for the AI.", "height": 700, "width": 700, "color": 7 }, "id": "ef048864-b010-437b-aabb-c3700f932baf", "name": "Sticky: Intake", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ -60, 40 ] }, { "parameters": { "content": "### 2 · AI scoring\nThe model returns strict JSON: score, intent, fit reasons, red flags, next step and a one-line summary.\n\n**Parse AI Score** validates it, clamps the score, and sets the tier from *your* thresholds (hot ≥ 70, warm ≥ 40). If the AI fails, the error output still reaches this node and the lead is marked `review`.", "height": 700, "width": 540, "color": 7 }, "id": "1c7ab01c-88d3-45c7-a0eb-d7aba16f49f5", "name": "Sticky: AI", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ 680, 40 ] }, { "parameters": { "content": "### 3 · Log + alert\nEvery lead lands in Google Sheets (your mini-CRM). Hot leads alert sales on Slack **and** by email with the AI summary and suggested next step, so you reply while the lead is still warm.", "height": 700, "width": 740, "color": 7 }, "id": "3c29369e-432e-46ce-a1b0-3e2c8580c973", "name": "Sticky: Log", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ 1260, 40 ] }, { "parameters": { "httpMethod": "POST", "path": "lead-intake", "responseMode": "responseNode", "options": {} }, "id": "4da95481-5e0b-417f-aa57-dcb0882ce6aa", "name": "Lead Webhook", "type": "n8n-nodes-base.webhook", "typeVersion": 2, "position": [ 0, 300 ], "webhookId": "4cad3d1e-33ed-4b13-aaa1-f843e2bdba04" }, { "parameters": { "jsCode": "// Map the incoming form fields to one clean lead object.\n// Add your form's field names to the pick(...) lists if they differ.\nreturn $input.all().map(({ json }) => {\n const b = json.body ?? json;\n const pick = (...keys) => {\n for (const k of keys) {\n const v = b[k];\n if (v !== undefined && v !== null && String(v).trim() !== '') return String(v).trim();\n }\n return '';\n };\n const email = pick('email', 'Email', 'work_email', 'emailAddress').toLowerCase();\n const lead = {\n leadId: 'L-' + Date.now().toString(36).toUpperCase() + '-' + Math.random().toString(36).slice(2, 6).toUpperCase(),\n receivedAt: new Date().toISOString(),\n name: pick('name', 'full_name', 'fullName', 'Name'),\n email,\n company: pick('company', 'Company', 'company_name', 'organization'),\n website: pick('website', 'url', 'company_website'),\n role: pick('role', 'job_title', 'title'),\n budget: pick('budget', 'Budget', 'monthly_budget'),\n timeline: pick('timeline', 'start_date', 'when'),\n message: pick('message', 'Message', 'details', 'notes', 'project').slice(0, 3000),\n source: pick('source', 'utm_source') || 'website',\n };\n const emailOk = /^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$/.test(email);\n lead.valid = emailOk && (lead.message !== '' || lead.company !== '');\n lead.error = !emailOk ? 'A valid email is required' : lead.valid ? '' : 'Please add your company or a short message';\n return { json: lead };\n});" }, "id": "6add99fe-be3f-48d8-ac9e-e7bd744069fe", "name": "Normalize Lead", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 220, 300 ] }, { "parameters": { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "loose", "version": 2 }, "conditions": [ { "id": "e2d9f8e9-1df4-4d8b-ad2c-2a4331440d27", "leftValue": "={{ $json.valid }}", "rightValue": "", "operator": { "type": "boolean", "operation": "true", "singleValue": true } } ], "combinator": "and" }, "looseTypeValidation": true, "options": {} }, "id": "e8233dc8-62bd-4402-a9ce-832b3c5536d1", "name": "Valid Lead?", "type": "n8n-nodes-base.if", "typeVersion": 2.2, "position": [ 440, 300 ] }, { "parameters": { "respondWith": "json", "responseBody": "={{ JSON.stringify({ ok: false, error: $json.error }) }}", "options": { "responseCode": 400 } }, "id": "efcc366b-f302-4718-a952-6fa78bbd3d45", "name": "Respond: Invalid (400)", "type": "n8n-nodes-base.respondToWebhook", "typeVersion": 1.1, "position": [ 660, 520 ] }, { "parameters": { "respondWith": "json", "responseBody": "={{ JSON.stringify({ ok: true, leadId: $json.leadId }) }}", "options": { "responseCode": 200 } }, "id": "4c8ebe1c-b091-4bef-ad4c-d52b71f91bee", "name": "Respond: Accepted (200)", "type": "n8n-nodes-base.respondToWebhook", "typeVersion": 1.1, "position": [ 660, 280 ] }, { "parameters": { "promptType": "define", "text": "=Qualify this inbound lead and answer in JSON.\n\nName: {{ $json.name }}\nRole: {{ $json.role || 'not given' }}\nCompany: {{ $json.company || 'not given' }}\nWebsite: {{ $json.website || 'not given' }}\nEmail domain: {{ $json.email.split('@')[1] }}\nBudget: {{ $json.budget || 'not given' }}\nTimeline: {{ $json.timeline || 'not given' }}\nSource: {{ $json.source }}\nMessage:\n\"\"\"\n{{ $json.message }}\n\"\"\"", "hasOutputParser": false, "messages": { "messageValues": [ { "message": "You qualify inbound B2B leads for a sales team.\n\nIdeal customer (SET ME, edit these lines):\n- Company: 10-500 employees, B2B services or SaaS\n- Budget: USD 1,000+ per month or a clear project budget\n- Timeline: wants to start within 60 days\n- Strong signals: specific problem, decision-maker role, company email domain\n- Weak signals: free email domain, vague message, student/job seeker, vendor pitch\n\nScore 0-100 (70+ = sales should call today, 40-69 = nurture, under 40 = low fit).\nNever invent facts that are not in the lead. Respond with ONLY a JSON object:\n{\"score\": number, \"intent\": \"buying|researching|partnership|job_seeker|spam|other\",\n \"fit_reasons\": [string], \"red_flags\": [string],\n \"suggested_next_step\": string, \"summary\": string (max 25 words)}" } ] } }, "id": "5c1862bd-7335-4251-ae4c-983549d7c08f", "name": "AI Qualify Lead", "type": "@n8n/n8n-nodes-langchain.chainLlm", "typeVersion": 1.7, "position": [ 880, 280 ], "retryOnFail": true, "maxTries": 3, "waitBetweenTries": 2000, "onError": "continueErrorOutput" }, { "parameters": { "model": { "__rl": true, "mode": "list", "value": "gpt-4.1-mini", "cachedResultName": "gpt-4.1-mini" }, "options": { "temperature": 0.2, "responseFormat": "json_object" } }, "id": "4d50a936-5c3f-47db-a8d0-6a9879a3be1f", "name": "OpenAI Chat Model", "type": "@n8n/n8n-nodes-langchain.lmChatOpenAi", "typeVersion": 1.2, "position": [ 880, 500 ], "credentials": { "openAiApi": { "id": "REPLACE_ME", "name": "OpenAI account" } } }, { "parameters": { "mode": "runOnceForEachItem", "jsCode": "// Validate the AI's JSON. If the AI failed or returned junk, keep the lead and mark it for review.\nconst HOT = 70; // SET ME: score for \"hot\"\nconst WARM = 40; // SET ME: score for \"warm\"\nconst lead = $('Normalize Lead').item.json;\nlet ai = null;\nlet aiStatus = 'ok';\ntry {\n if ($json.error) throw new Error(typeof $json.error === 'string' ? $json.error : ($json.error.message || 'AI step failed'));\n const raw = String($json.text ?? '').replace(/```(json)?/g, '').trim();\n ai = JSON.parse(raw.slice(raw.indexOf('{'), raw.lastIndexOf('}') + 1));\n} catch (e) {\n aiStatus = 'fallback: ' + String(e.message).slice(0, 120);\n}\nlet score = Number(ai?.score);\nscore = Number.isFinite(score) ? Math.max(0, Math.min(100, Math.round(score))) : null;\nconst tier = score === null ? 'review' : score >= HOT ? 'hot' : score >= WARM ? 'warm' : 'cold';\nconst list = (v) => (Array.isArray(v) ? v.slice(0, 5).join('; ') : String(v ?? ''));\nreturn { json: {\n leadId: lead.leadId, receivedAt: lead.receivedAt, name: lead.name, email: lead.email,\n company: lead.company, website: lead.website, role: lead.role, budget: lead.budget,\n timeline: lead.timeline, source: lead.source,\n score: score ?? '', tier,\n intent: String(ai?.intent ?? ''),\n summary: String(ai?.summary ?? '').slice(0, 400),\n fitReasons: list(ai?.fit_reasons),\n redFlags: list(ai?.red_flags),\n nextStep: String(ai?.suggested_next_step ?? ''),\n aiStatus,\n message: lead.message.slice(0, 1000),\n} };" }, "id": "164dd1e3-e0a8-4f44-ac56-3bb50d0b00c5", "name": "Parse AI Score", "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [ 1120, 300 ] }, { "parameters": { "operation": "append", "documentId": { "__rl": true, "mode": "id", "value": "SET_ME_GOOGLE_SHEET_ID" }, "sheetName": { "__rl": true, "mode": "name", "value": "Leads" }, "columns": { "mappingMode": "autoMapInputData", "value": {}, "matchingColumns": [], "schema": [] }, "options": {} }, "id": "91411143-8c7e-4f2f-ae33-e64af2a2044a", "name": "Log Lead to Sheet", "type": "n8n-nodes-base.googleSheets", "typeVersion": 4.5, "position": [ 1320, 300 ], "credentials": { "googleSheetsOAuth2Api": { "id": "REPLACE_ME", "name": "Google Sheets account" } }, "retryOnFail": true, "maxTries": 3, "waitBetweenTries": 2000, "notes": "SET ME: Sheet ID" }, { "parameters": { "conditions": { "options": { "caseSensitive": true, "leftValue": "", "typeValidation": "loose", "version": 2 }, "conditions": [ { "id": "23b889fe-f7d1-494f-ac49-2c80276d7b2f", "leftValue": "={{ $('Parse AI Score').item.json.tier }}", "rightValue": "hot", "operator": { "type": "string", "operation": "equals" } } ], "combinator": "and" }, "looseTypeValidation": true, "options": {} }, "id": "3a54b903-a525-4321-aaf0-096a4cd08808", "name": "Hot Lead?", "type": "n8n-nodes-base.if", "typeVersion": 2.2, "position": [ 1540, 300 ] }, { "parameters": { "select": "channel", "channelId": { "__rl": true, "mode": "name", "value": "sales-leads" }, "text": "=:fire: *Hot lead ({{ $('Parse AI Score').item.json.score }}/100)*: {{ $('Parse AI Score').item.json.name }}, {{ $('Parse AI Score').item.json.company }}\n> {{ $('Parse AI Score').item.json.summary }}\n*Why:* {{ $('Parse AI Score').item.json.fitReasons }}\n*Next step:* {{ $('Parse AI Score').item.json.nextStep }}\n*Email:* {{ $('Parse AI Score').item.json.email }}", "otherOptions": { "includeLinkToWorkflow": false } }, "id": "6e79339e-c1c9-4931-a1d0-ccc3266ec777", "name": "Alert Sales on Slack", "type": "n8n-nodes-base.slack", "typeVersion": 2.3, "position": [ 1780, 180 ], "credentials": { "slackApi": { "id": "REPLACE_ME", "name": "Slack account" } }, "retryOnFail": true, "maxTries": 3, "waitBetweenTries": 2000, "notes": "SET ME: channel" }, { "parameters": { "sendTo": "sales@yourcompany.com", "subject": "=🔥 Hot lead: {{ $('Parse AI Score').item.json.name }} ({{ $('Parse AI Score').item.json.company }}), score {{ $('Parse AI Score').item.json.score }}", "emailType": "html", "message": "=

{{ $('Parse AI Score').item.json.name }}, {{ $('Parse AI Score').item.json.role }} at {{ $('Parse AI Score').item.json.company }}
{{ $('Parse AI Score').item.json.email }}

\n

AI summary: {{ $('Parse AI Score').item.json.summary }}

\n

Why it fits: {{ $('Parse AI Score').item.json.fitReasons }}
Red flags: {{ $('Parse AI Score').item.json.redFlags || 'none' }}

\n

Suggested next step: {{ $('Parse AI Score').item.json.nextStep }}

\n

Their message:
{{ $('Parse AI Score').item.json.message }}

", "options": { "appendAttribution": false } }, "id": "15f9c16e-50cc-4e07-a2d2-0e43c3665f79", "name": "Email Sales Owner", "type": "n8n-nodes-base.gmail", "typeVersion": 2.1, "position": [ 1780, 400 ], "credentials": { "gmailOAuth2": { "id": "REPLACE_ME", "name": "Gmail account" } }, "retryOnFail": true, "maxTries": 3, "waitBetweenTries": 2000, "notes": "SET ME: recipient" } ], "pinData": {}, "connections": { "Lead Webhook": { "main": [ [ { "node": "Normalize Lead", "type": "main", "index": 0 } ] ] }, "Normalize Lead": { "main": [ [ { "node": "Valid Lead?", "type": "main", "index": 0 } ] ] }, "Valid Lead?": { "main": [ [ { "node": "Respond: Accepted (200)", "type": "main", "index": 0 } ], [ { "node": "Respond: Invalid (400)", "type": "main", "index": 0 } ] ] }, "Respond: Accepted (200)": { "main": [ [ { "node": "AI Qualify Lead", "type": "main", "index": 0 } ] ] }, "OpenAI Chat Model": { "ai_languageModel": [ [ { "node": "AI Qualify Lead", "type": "ai_languageModel", "index": 0 } ] ] }, "AI Qualify Lead": { "main": [ [ { "node": "Parse AI Score", "type": "main", "index": 0 } ], [ { "node": "Parse AI Score", "type": "main", "index": 0 } ] ] }, "Parse AI Score": { "main": [ [ { "node": "Log Lead to Sheet", "type": "main", "index": 0 } ] ] }, "Log Lead to Sheet": { "main": [ [ { "node": "Hot Lead?", "type": "main", "index": 0 } ] ] }, "Hot Lead?": { "main": [ [ { "node": "Alert Sales on Slack", "type": "main", "index": 0 }, { "node": "Email Sales Owner", "type": "main", "index": 0 } ] ] } }, "active": false, "settings": { "executionOrder": "v1", "saveManualExecutions": true, "saveDataErrorExecution": "all", "saveDataSuccessExecution": "all", "callerPolicy": "workflowsFromSameOwner" }, "versionId": "06aed906-45a5-40d0-ab7b-bdf5700bba95", "meta": { "templateCredsSetupCompleted": false }, "tags": [] }